.hero {
  min-height: 100vh;
  background: var(--cream);
  padding: 8rem 2.5rem 4rem;
  position: relative;
  display: flex; align-items: center;
}

.hero-inner { max-width: 1400px; margin: 0 auto; width: 100%; }

.hero-eyebrow {
  font-family: var(--f-m); font-size: .7rem; letter-spacing: .25em;
  text-transform: uppercase; color: var(--red);
  margin-bottom: 2.5rem;
  display: flex; align-items: center; gap: .75rem;
  flex-wrap: wrap;
}
.hero-eyebrow::before {
  content: ''; width: 28px; height: 1px; background: var(--red);
  flex-shrink: 0;
}

.hero-statement {
  font-family: var(--f-r);
  font-weight: 900;
  font-size: clamp(2.1rem, 7vw, 7.5rem);
  line-height: 1.05;
  letter-spacing: -.035em;
  color: var(--ink);
  max-width: 1300px;
  margin-bottom: 3rem;
}
.hero-statement em { font-style: italic; font-weight: 900; color: var(--red); }
.hero-statement .strike { text-decoration: line-through; text-decoration-thickness: 0.08em; text-decoration-color: var(--red); color: var(--gray); }
.hero-statement .underline {
  background: linear-gradient(transparent 65%, rgba(70,161,183,.4) 65%);
  padding: 0 .1em;
}

.hero-meta {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 2rem;
  padding-top: 2.5rem;
  border-top: 1px solid rgba(0,0,0,.15);
  max-width: 1100px;
}

.hero-meta-item {}
.hero-meta-label {
  font-family: var(--f-m); font-size: .58rem; letter-spacing: .22em;
  text-transform: uppercase; color: var(--gray); margin-bottom: .5rem;
}
.hero-meta-val {
  font-family: var(--f-r); font-weight: 700; font-size: .95rem;
  color: var(--ink); line-height: 1.4;
}
.hero-meta-val a { color: inherit; text-decoration: none; border-bottom: 1px solid currentColor; }

/* ══ MALARKEY ══ */
.malarkey {
  background: var(--ink); color: var(--cream);
  padding: 8rem 2.5rem;
  position: relative; overflow: hidden;
}
.malarkey-inner { max-width: 1200px; margin: 0 auto; }
.malarkey-eyebrow {
  font-family: var(--f-m); font-size: .65rem; letter-spacing: .25em;
  text-transform: uppercase; color: var(--red); margin-bottom: 2rem;
  display: flex; align-items: center; gap: .75rem;
}
.malarkey-eyebrow::before { content: ''; width: 28px; height: 1px; background: var(--red); flex-shrink: 0; }

.malarkey-body {
  font-family: var(--f-r); font-weight: 800;
  font-size: clamp(1.7rem, 4.5vw, 4.5rem);
  line-height: 1.15;
  letter-spacing: -.025em;
  max-width: 1100px;
}
.malarkey-body p { margin-bottom: 2rem; }
.malarkey-body p:last-child { margin-bottom: 0; }
.malarkey-body em { font-style: italic; color: var(--teal); font-weight: 800; }
.malarkey-body .accent { color: var(--red); }
.malarkey-body .quiet { color: rgba(242,236,224,.5); font-weight: 600; }

/* ══ CONTRAST ══ */
.contrast-section {
  display: grid;
  grid-template-columns: 1fr 1fr;
  min-height: 80vh;
}
.contrast-block {
  padding: 5rem 4rem;
  display: flex; flex-direction: column; justify-content: center;
}
.contrast-no  { background: var(--gray); color: var(--cream); }
.contrast-yes { background: var(--teal); color: var(--ink); }

.contrast-header {
  font-family: var(--f-m); font-size: .65rem; letter-spacing: .25em;
  text-transform: uppercase; margin-bottom: 2.5rem; opacity: .7;
}
.contrast-no .contrast-header { color: var(--cream); }
.contrast-yes .contrast-header { color: var(--ink); }

.contrast-list { list-style: none; }
.contrast-list li {
  font-family: var(--f-r); font-weight: 900;
  font-size: clamp(1.5rem, 3.5vw, 3rem);
  line-height: 1.05; letter-spacing: -.02em;
  padding: 1rem 0;
  border-bottom: 1px solid currentColor;
  opacity: 0; transform: translateY(20px);
  transition: opacity .5s ease, transform .5s ease;
}
.contrast-list li:last-child { border-bottom: none; }
.contrast-list li.in { opacity: 1; transform: translateY(0); }
.contrast-no .contrast-list li {
  text-decoration: line-through;
  text-decoration-thickness: 3px;
  text-decoration-color: var(--red);
}
.contrast-list li:nth-child(1) { transition-delay: 0s; }
.contrast-list li:nth-child(2) { transition-delay: .08s; }
.contrast-list li:nth-child(3) { transition-delay: .16s; }
.contrast-list li:nth-child(4) { transition-delay: .24s; }
.contrast-list li:nth-child(5) { transition-delay: .32s; }

/* ══ BELIEFS ══ */
.beliefs { background: var(--cream); padding: 8rem 2.5rem; }
.beliefs-inner { max-width: 1400px; margin: 0 auto; }
.beliefs-header { margin-bottom: 4rem; max-width: 900px; }
.beliefs-eyebrow {
  font-family: var(--f-m); font-size: .65rem; letter-spacing: .25em;
  text-transform: uppercase; color: var(--red); margin-bottom: 1.5rem;
  display: flex; align-items: center; gap: .75rem;
}
.beliefs-eyebrow::before { content: ''; width: 28px; height: 1px; background: var(--red); flex-shrink: 0; }
.beliefs-title {
  font-family: var(--f-r); font-weight: 900;
  font-size: clamp(2rem, 5vw, 5rem);
  line-height: 1.05; letter-spacing: -.03em; color: var(--ink);
}
.beliefs-title em { font-style: italic; color: var(--teal); }

.beliefs-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0;
}
.belief {
  padding: 2.5rem;
  position: relative;
  display: flex; flex-direction: column;
  min-height: 360px;
}
.belief-num {
  font-family: var(--f-r); font-weight: 900;
  font-size: 2.75rem; line-height: 1;
  margin-bottom: 1.5rem;
  letter-spacing: -.05em;
}
.belief-statement {
  font-family: var(--f-r); font-weight: 800;
  font-size: 1.3rem; line-height: 1.2;
  margin-bottom: 1rem;
  letter-spacing: -.015em;
}
.belief-statement em { font-style: italic; }
.belief-sub {
  font-family: var(--f-r); font-weight: 400;
  font-size: .88rem; line-height: 1.65;
  margin-top: auto; opacity: .8;
}
.belief.b1 { background: var(--dark-teal); color: var(--cream); }
.belief.b1 .belief-num { color: var(--teal); }
.belief.b1 .belief-statement em { color: var(--teal); }
.belief.b2 { background: var(--red); color: var(--cream); }
.belief.b2 .belief-num { color: rgba(255,255,255,.3); }
.belief.b2 .belief-statement em { color: var(--ink); }
.belief.b3 { background: var(--teal); color: var(--ink); }
.belief.b3 .belief-num { color: rgba(0,0,0,.2); }
.belief.b3 .belief-statement em { color: var(--white); }
.belief.b4 { background: var(--ink); color: var(--cream); }
.belief.b4 .belief-num { color: var(--red); }
.belief.b4 .belief-statement em { color: var(--teal); }
.belief.b5 { background: var(--bone); color: var(--ink); }
.belief.b5 .belief-num { color: var(--red); }
.belief.b5 .belief-statement em { color: var(--teal); }
.belief.b6 { background: var(--gray); color: var(--cream); }
.belief.b6 .belief-num { color: var(--teal); }
.belief.b6 .belief-statement em { color: var(--teal); }

/* ══ VERTICALS — Junto scroll-scale ══ */
.verticals-scroll { position: relative; background: var(--cream); }
.verticals-sticky {
  position: sticky; top: 0;
  height: 100vh; overflow: hidden;
  display: flex; align-items: center; justify-content: center;
}
.vert-stage {
  width: 100%; height: 100vh; position: relative;
  display: flex; align-items: center; justify-content: center;
}
.vert-slide {
  position: absolute; inset: 0;
  display: flex; align-items: center; justify-content: center;
  padding: 6rem 2.5rem 4rem;
  opacity: 0; transform: scale(.88);
  transition: opacity .6s cubic-bezier(.16,1,.3,1), transform .6s cubic-bezier(.16,1,.3,1);
  pointer-events: none;
}
.vert-slide.active { opacity: 1; transform: scale(1); pointer-events: auto; }
.vert-bg { position: absolute; inset: 0; z-index: 0; }
.vert-slide.s1 .vert-bg { background: linear-gradient(135deg, var(--dark-teal) 0%, var(--ink) 100%); }
.vert-slide.s2 .vert-bg { background: linear-gradient(135deg, var(--red) 0%, var(--ink) 80%); }
.vert-slide.s3 .vert-bg { background: linear-gradient(135deg, var(--gray) 0%, var(--ink) 80%); }
.vert-slide.s4 .vert-bg { background: linear-gradient(135deg, var(--teal) 0%, var(--ink) 80%); }

.vert-content {
  position: relative; z-index: 1;
  max-width: 1100px; width: 100%;
  display: grid; grid-template-columns: 1fr 1fr; gap: 4rem;
  align-items: center;
}
.vert-num-wrap { display: flex; flex-direction: column; }
.vert-num {
  font-family: var(--f-r); font-weight: 900;
  font-size: clamp(7rem, 22vw, 22rem);
  line-height: .85; letter-spacing: -.06em;
  color: rgba(255,255,255,.13);
}
.vert-num-label {
  font-family: var(--f-m); font-size: .7rem; letter-spacing: .25em;
  text-transform: uppercase; color: var(--cream);
  margin-top: 1rem;
  display: flex; align-items: center; gap: .75rem;
}
.vert-num-label::before { content: ''; width: 28px; height: 1px; background: var(--cream); flex-shrink: 0; }
.vert-name {
  font-family: var(--f-r); font-weight: 900;
  font-size: clamp(2rem, 5vw, 5rem);
  line-height: .95; letter-spacing: -.03em;
  color: var(--cream); margin-bottom: 1rem;
}
.vert-tag {
  font-family: var(--f-r); font-weight: 400; font-style: italic;
  font-size: clamp(1rem, 1.4vw, 1.3rem); color: rgba(242,236,224,.6);
  margin-bottom: 1.5rem;
}
.vert-desc {
  font-family: var(--f-r); font-weight: 300;
  font-size: clamp(.92rem, 1.1vw, 1.05rem);
  line-height: 1.75; color: rgba(242,236,224,.78);
  margin-bottom: 2rem;
}
.vert-link {
  font-family: var(--f-m); font-size: .7rem; letter-spacing: .15em;
  text-transform: uppercase; color: var(--cream); text-decoration: none;
  display: inline-flex; align-items: center; gap: .65rem;
  border-bottom: 1px solid var(--cream); padding-bottom: 4px;
  transition: gap .2s;
}
.vert-link:hover { gap: 1.1rem; }

.vert-progress {
  position: absolute; right: 2.5rem; top: 50%;
  transform: translateY(-50%); z-index: 5;
  display: flex; flex-direction: column; gap: 1rem;
}
.vert-dot {
  width: 8px; height: 8px; border-radius: 50%;
  background: rgba(255,255,255,.2);
  transition: background .3s, transform .3s;
}
.vert-dot.active { background: var(--cream); transform: scale(1.4); }

/* ══ SERVICES ══ */
.services { background: var(--ink); color: var(--cream); padding: 6rem 2.5rem; }
.services-inner { max-width: 1400px; margin: 0 auto; }
.services-row {
  display: flex; justify-content: space-between; align-items: baseline;
  flex-wrap: wrap; gap: 2rem; margin-bottom: 3rem;
}
.services-title {
  font-family: var(--f-r); font-weight: 900;
  font-size: clamp(1.8rem, 4.5vw, 4.5rem);
  line-height: 1.05; letter-spacing: -.03em;
}
.services-title em { font-style: italic; color: var(--teal); }
.services-note {
  font-family: var(--f-r); font-weight: 400;
  font-size: .92rem; color: rgba(242,236,224,.5);
  max-width: 320px; line-height: 1.6;
}
.services-tags { display: flex; flex-wrap: wrap; gap: .5rem; }
.stag {
  font-family: var(--f-r); font-weight: 600; font-size: .85rem;
  padding: .65rem 1.1rem;
  border: 1px solid rgba(242,236,224,.2);
  border-radius: 50px; color: var(--cream);
  transition: all .2s; cursor: default;
}
.stag:hover { background: var(--teal); border-color: var(--teal); color: var(--ink); }

/* ══ STATS ══ */
.stats { background: var(--bone); padding: 8rem 2.5rem; }
.stats-inner { max-width: 1400px; margin: 0 auto; }
.stats-eyebrow {
  font-family: var(--f-m); font-size: .65rem; letter-spacing: .25em;
  text-transform: uppercase; color: var(--red); margin-bottom: 1.5rem;
  display: flex; align-items: center; gap: .75rem;
}
.stats-eyebrow::before { content: ''; width: 28px; height: 1px; background: var(--red); flex-shrink: 0; }
.stats-title {
  font-family: var(--f-r); font-weight: 900;
  font-size: clamp(2rem, 5vw, 5rem);
  line-height: 1.05; letter-spacing: -.03em; color: var(--ink);
  margin-bottom: 4rem; max-width: 900px;
}
.stats-title em { font-style: italic; color: var(--red); }

.stats-grid {
  display: grid; grid-template-columns: repeat(4, 1fr);
  gap: 0; border-top: 1px solid rgba(0,0,0,.15);
}
.sblk {
  padding: 3rem 2rem;
  border-right: 1px solid rgba(0,0,0,.1);
}
.sblk:last-child { border-right: none; }
.sblk-num {
  font-family: var(--f-r); font-weight: 900;
  font-size: clamp(2.6rem, 5.5vw, 6rem);
  line-height: .9; letter-spacing: -.04em;
  color: var(--ink); margin-bottom: .5rem;
}
.sblk-num .accent { color: var(--red); }
.sblk-label {
  font-family: var(--f-r); font-weight: 600; font-size: .82rem;
  line-height: 1.4; color: var(--gray);
}

/* ══ CTA ══ */
.cta-section {
  background: var(--red); color: var(--cream);
  padding: 8rem 2.5rem; position: relative; overflow: hidden;
}
.cta-section::before {
  content: ''; position: absolute; top: -40%; right: -10%;
  width: 700px; height: 700px; border-radius: 50%;
  background: rgba(0,0,0,.12); pointer-events: none;
}
.cta-inner { max-width: 1100px; margin: 0 auto; position: relative; z-index: 1; }
.cta-eyebrow {
  font-family: var(--f-m); font-size: .7rem; letter-spacing: .25em;
  text-transform: uppercase; color: rgba(242,236,224,.6);
  margin-bottom: 2rem;
  display: flex; align-items: center; gap: .75rem;
}
.cta-eyebrow::before { content: ''; width: 28px; height: 1px; background: rgba(242,236,224,.6); flex-shrink: 0; }
.cta-title {
  font-family: var(--f-r); font-weight: 900;
  font-size: clamp(3rem, 9vw, 10rem);
  line-height: .92; letter-spacing: -.035em; margin-bottom: 2rem;
}
.cta-title em { font-style: italic; }
.cta-body {
  font-family: var(--f-r); font-weight: 400;
  font-size: clamp(.95rem, 1.2vw, 1.1rem);
  line-height: 1.7; color: rgba(242,236,224,.85);
  max-width: 600px; margin-bottom: 3rem;
}
.cta-contact {
  display: flex; gap: 3rem;
  padding-top: 2rem; border-top: 1px solid rgba(242,236,224,.25);
  flex-wrap: wrap;
}
.cci { display: flex; flex-direction: column; gap: .25rem; }
.cci-label {
  font-family: var(--f-m); font-size: .55rem; letter-spacing: .22em;
  text-transform: uppercase; color: rgba(242,236,224,.55);
}
.cci-val {
  font-family: var(--f-r); font-weight: 700; font-size: 1rem;
  color: var(--cream); text-decoration: none;
}
.cci-val:hover { text-decoration: underline; }

/* ══ FOOTER ══ */
footer {
  background: var(--ink); color: var(--cream);
  padding: 2rem 2.5rem;
  display: flex; align-items: center; justify-content: space-between;
  flex-wrap: wrap; gap: 1rem;
}
.footer-logo { display: flex; align-items: center; gap: .55rem; text-decoration: none; }
.footer-logo img { width: 22px; opacity: .55; }
.footer-logo-text {
  font-family: var(--f-r); font-weight: 700; font-size: .8rem;
  color: rgba(242,236,224,.45);
}
.footer-links { display: flex; gap: 1.5rem; flex-wrap: wrap; }
.footer-link {
  font-family: var(--f-r); font-weight: 500; font-size: .6rem;
  letter-spacing: .15em; text-transform: uppercase;
  color: rgba(242,236,224,.4); text-decoration: none;
}
.footer-link:hover { color: var(--cream); }
.footer-copy {
  font-family: var(--f-m); font-size: .58rem;
  letter-spacing: .1em; color: rgba(242,236,224,.3);
}

/* ══ REVEAL ══ */
.reveal {
  opacity: 0; transform: translateY(28px);
  transition: opacity .7s cubic-bezier(.16,1,.3,1), transform .7s cubic-bezier(.16,1,.3,1);
}
.reveal.visible { opacity: 1; transform: translateY(0); }
.r-d1 { transition-delay: .1s; }
.r-d2 { transition-delay: .2s; }
.r-d3 { transition-delay: .3s; }

/* ════════════════════════════════════
   RESPONSIVE
   ════════════════════════════════════ */

/* Tablet — 1024px and below */
@media (max-width: 1024px) {
  .beliefs-grid { grid-template-columns: 1fr 1fr; }
  .belief { min-height: 320px; padding: 2.25rem; }
  .stats-grid { grid-template-columns: 1fr 1fr; }
  .sblk:nth-child(2) { border-right: none; }
  .sblk:nth-child(1), .sblk:nth-child(2) { border-bottom: 1px solid rgba(0,0,0,.1); }
  .contrast-block { padding: 4rem 3rem; }
  .vert-progress { right: 1.5rem; }
}

/* Small tablet / large phone — 768px and below */
@media (max-width: 768px) {
  /* NAV switches to hamburger */
  nav { padding: 1rem 1.5rem; }
  .nav-right { display: none; }
  .hamburger { display: block; cursor: pointer; }

  /* HERO */
  .hero { padding: 7rem 1.5rem 4rem; min-height: auto; }
  .hero-eyebrow { font-size: .62rem; margin-bottom: 1.75rem; gap: .65rem; }
  .hero-eyebrow::before { width: 20px; }
  .hero-statement {
    font-size: clamp(2rem, 9vw, 3.5rem);
    line-height: 1.1;
    margin-bottom: 2.5rem;
  }
  .hero-statement .strike { text-decoration-thickness: 3px; }
  .hero-meta {
    grid-template-columns: 1fr 1fr;
    gap: 1.5rem 1.25rem;
    padding-top: 2rem;
  }
  .hero-meta-val { font-size: .82rem; }

  /* MALARKEY */
  .malarkey { padding: 5rem 1.5rem; }
  .malarkey-body {
    font-size: clamp(1.5rem, 6vw, 2.4rem);
    line-height: 1.2;
  }
  .malarkey-body p { margin-bottom: 1.5rem; }

  /* CONTRAST — stack vertically */
  .contrast-section { grid-template-columns: 1fr; min-height: auto; }
  .contrast-block { padding: 3rem 1.5rem; }
  .contrast-header { margin-bottom: 1.5rem; }
  .contrast-list li {
    font-size: clamp(1.4rem, 5vw, 1.8rem);
    padding: .75rem 0;
  }
  .contrast-no .contrast-list li { text-decoration-thickness: 2px; }

  /* BELIEFS — single column */
  .beliefs { padding: 5rem 1.5rem; }
  .beliefs-header { margin-bottom: 2.5rem; }
  .beliefs-grid { grid-template-columns: 1fr; }
  .belief {
    min-height: auto;
    padding: 2.25rem 1.75rem;
  }
  .belief-num { font-size: 2.25rem; margin-bottom: 1rem; }
  .belief-statement { font-size: 1.2rem; margin-bottom: .75rem; }
  .belief-sub { font-size: .85rem; }

  /* VERTICALS — turn into static stack on mobile (no scroll-scale) */
  .verticals-scroll {
    height: auto !important;
    background: var(--ink);
  }
  .verticals-sticky {
    position: relative; height: auto;
    display: block;
  }
  .vert-stage { height: auto; display: block; }
  .vert-slide {
    position: relative; inset: auto;
    opacity: 1 !important; transform: none !important;
    pointer-events: auto !important;
    padding: 5rem 1.5rem;
    display: block;
    min-height: 0;
  }
  .vert-content {
    grid-template-columns: 1fr; gap: 1rem;
  }
  .vert-num { font-size: 6rem; line-height: 1; }
  .vert-num-label { font-size: .62rem; }
  .vert-name { font-size: 2rem; margin-bottom: .75rem; }
  .vert-tag { font-size: 1rem; margin-bottom: 1.25rem; }
  .vert-desc { font-size: .9rem; margin-bottom: 1.5rem; }
  .vert-progress { display: none; }

  /* SERVICES */
  .services { padding: 5rem 1.5rem; }
  .services-row { flex-direction: column; align-items: flex-start; gap: 1rem; margin-bottom: 2rem; }
  .services-note { max-width: none; }
  .stag { font-size: .78rem; padding: .55rem .9rem; }

  /* STATS */
  .stats { padding: 5rem 1.5rem; }
  .stats-title { margin-bottom: 2.5rem; }
  .stats-grid { grid-template-columns: 1fr 1fr; }
  .sblk { padding: 2rem 1.25rem; }
  .sblk:nth-child(odd) { border-right: 1px solid rgba(0,0,0,.1); }
  .sblk:nth-child(even) { border-right: none; }
  .sblk:nth-child(1), .sblk:nth-child(2) {
    border-bottom: 1px solid rgba(0,0,0,.1);
  }

  /* CTA */
  .cta-section { padding: 6rem 1.5rem; }
  .cta-title { font-size: clamp(2.8rem, 14vw, 5rem); margin-bottom: 1.75rem; }
  .cta-body { margin-bottom: 2rem; }
  .cta-contact { gap: 1.75rem; }
  .cta-section::before { width: 400px; height: 400px; top: -30%; right: -25%; }

  /* FOOTER */
  footer {
    padding: 1.5rem;
    flex-direction: column;
    align-items: flex-start;
    gap: 1rem;
  }
  .footer-links { gap: 1rem; }
}

/* Very small phones — 380px and below */
@media (max-width: 380px) {
  nav { padding: .9rem 1.25rem; }
  .nav-logo img { width: 28px; }
  .nav-logo-text { font-size: .82rem; }
  .hero { padding: 6rem 1.25rem 3rem; }
  .hero-meta { grid-template-columns: 1fr; }
  .stats-grid { grid-template-columns: 1fr; }
  .sblk:nth-child(n) {
    border-right: none;
    border-bottom: 1px solid rgba(0,0,0,.1);
  }
  .sblk:last-child { border-bottom: none; }
}

/* Reduce motion preference */
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after {
    animation-duration: .01ms !important;
    transition-duration: .01ms !important;
    scroll-behavior: auto !important;
  }
}

/* Lock scroll when mobile menu open */
body.menu-open { overflow: hidden; }