In a marketing landscape that’s continuously evolving, the deprecation of third-party cookies has emerged as a seismic shift that beckons a truly tectonic overhaul for digital strategies worldwide. If you’re a marketer, website owner, digital strategist, or part of the credit union marketing sphere, this unfolding narrative isn’t news but a daunting reality that demands […]
Read it →The need to implement enhanced conversions is more important now than ever in 2024. Google announced in 2023, that Google Chrome’s third-party cookie tracking will be diminishing starting in Q1 2024 and completely removing third-party tracking in Q3 2024. As Google Chrome’s user base continues to grow year over year, more businesses are relying on […]
Read it →Credit unions were moving as quickly as possible to migrate to GA4 before the Universal Analytics sunset on 7/1/23. For those credit unions using LoansPQ, switching to GA4 wasn’t as easy as simply implementing the GA4 tag. There are many steps to be taken in GA4 to get the data credit unions were used to […]
Read it →Not yet migrated to the new Google Analytics? You may have read articles or received emails about the changes in Google Analytics. If you are not familiar with what Google Analytics is and how it impacts your business, or have not taken the steps to start the Google Analytics 4 migration process, then this blog […]
Read it →Recently, Apple has progressively updated its privacy and tracking policies. With these updates come additional hardships for platforms such as Facebook, Google, and Microsoft when it comes to advertisement tracking. One notable change to Apple’s user privacy and tracking came with the iOS 14.5 update which brought App Tracking Transparency (ATT) along with it. This […]
Read it →Apple recently released iOS 15, which had multiple updates to its privacy and tracking policies in an attempt to protect users’ information. “Privacy has been central to our work at Apple from the very beginning,” said Craig Federighi, Apple’s senior vice president of Software Engineering. These updates will have a lasting impact on marketing strategies […]
Read it →In September 2020, I was privileged to do a presentation for the Credit Union National Associations’ Marketing & Business Development conference. I was supposed to deliver this presentation in March 2020 in Orlando, FL to a live audience, but, COVID-19 happened. The presentation was about using digital marketing for business development with an emphasis on […]
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