Reddit, the self-proclaimed “front page of the internet,” boasts a massive and diverse user base, making it an attractive platform for digital marketers seeking to reach new audiences. But with its unique culture and community-driven ethos, advertising on Reddit requires a different approach than other social media platforms. This comprehensive guide delves deep into the […]
Read it →In the ever-evolving world of digital marketing, staying ahead of the curve is paramount. With audiences scattered across various platforms and bombarded with countless ads, finding efficient ways to target potential customers is crucial. Enter lookalike modeling, a powerful technique that leverages the power of machine learning to unlock new customer potential and drive campaign success.
Read it →Credit unions have long been known for their commitment to financial empowerment and community involvement. However, in recent years, they have faced challenges in reaching younger demographics, particularly those under the age of 45. With the rise of fintech solutions and changing consumer behaviors, credit unions must adapt their strategies to attract and retain this […]
Read it →In September 2020, I was privileged to do a presentation for the Credit Union National Associations’ Marketing & Business Development conference. I was supposed to deliver this presentation in March 2020 in Orlando, FL to a live audience, but, COVID-19 happened. The presentation was about using digital marketing for business development with an emphasis on […]
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