If your credit union is already running paid social media advertising, then you are ahead of the curve. But running paid social ads and running a paid social strategy are two very different things. Many credit unions are boosting posts, spending budget on broad audiences, and hoping for the best, without a clear path from […]
Read it →In this article, we showcase Kristin Llewelyn’s The Sponsorship Company and e2a’s work helping financial institutions make the most of their sponsorships. She’s a friend of e2a going back to her days at Boeing Employee’s Credit Union. How to Turn Credit Union Sponsorships Into Growth One of the biggest gaps in credit union sponsorships is […]
Read it →Updated 2/18/26 Credit unions face many unique challenges. CUs must compete with larger financial institutions while maintaining their community-focused values. Digital marketing offers a solution. It allows credit unions to reach their members and potential members in a highly targeted and efficient manner. While maintaining compliance! We’ll briefly explore digital marketing for credit unions. It […]
Read it →***Updated 4/13/26 with a link to 2026 auto sales outlook*** 2025 Auto Sales Outlook: What Financial Marketers Need to Know For credit unions and financial marketers, keeping an eye on emerging trends is essential for staying competitive. Looking ahead, the auto sales landscape in 2025 promises both challenges and opportunities. With shifting consumer behaviors, advancements […]
Read it →Awareness Months: Weekly Observances: Specific Days with Hashtags: Tips for Using Hashtags: This list is not exhaustive, and there may be other relevant hashtags depending on your specific industry, location, and audience. Always do your own research to find the best hashtags for your content.
Read it →In the ever-evolving world of digital marketing, staying ahead of the curve is paramount. With audiences scattered across various platforms and bombarded with countless ads, finding efficient ways to target potential customers is crucial. Enter lookalike modeling, a powerful technique that leverages the power of machine learning to unlock new customer potential and drive campaign success.
Read it →Awareness Months: Weekly Observances: Specific Days with Hashtags: Tips for Using Hashtags: This list is not exhaustive, and there may be other relevant hashtags depending on your specific industry, location, and audience. Always do your own research to find the best hashtags for your content.
Read it →April (entire month): National Stress Awareness Month April 1. April Fools Day #AprilFools April 2. World Autism Awareness Day #WAAD April 3. Find a Rainbow Day #FindARainbowDay April 3. World Party Day #WorldPartyDay April 4. Hug a Newsperson Day #HugANewsperson April 5. Walk to Work Day #WalktoWorkDay April 6. National Carbonara Day #NationalCarbonaraDay April 7. […]
Read it →In a marketing landscape that’s continuously evolving, the deprecation of third-party cookies has emerged as a seismic shift that beckons a truly tectonic overhaul for digital strategies worldwide. If you’re a marketer, website owner, digital strategist, or part of the credit union marketing sphere, this unfolding narrative isn’t news but a daunting reality that demands […]
Read it →In the landscape of digital advertising, transparency and trust are paramount. Advertisers, consumers, and platforms alike seek assurance that the ads they encounter are legitimate, safe, and aligned with ethical standards. Google, as the leading digital advertising platform, has implemented an “identity verification program” to enhance transparency and protect users. Why Google Identity Verification? The […]
Read it →Digital presence and digital advertising have become critical components of a successful marketing strategy, and credit unions need to harness the power of digital to attract and engage members. Choosing the right digital marketing agency is a critical decision that can significantly contribute to your credit union’s success. Here are some essential steps to guide […]
Read it →In the bustling financial marketplace, credit unions face the unique challenge of balancing community engagement with an increasingly digital audience. Local SEO (Search Engine Optimization) is the compass that guides potential members to your digital doorstep. By casting a spotlight on your credit union in the online sphere, you can enhance your community presence and […]
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