Honest, useful writing on digital marketing, performance, analytics, and the industries we serve. No gated PDFs, no thought-leadership theater — just the things we have learned, written down for the people who can use them.
Awareness Months: Weekly Observances: Specific Days with Hashtags: Tips for Using Hashtags: This list is not exhaustive, and there may be other relevant hashtags depending on your specific industry, location, and audience. Always do your own research to find the best hashtags for your content.
Read it →April (entire month): National Stress Awareness Month April 1. April Fools Day #AprilFools April 2. World Autism Awareness Day #WAAD April 3. Find a Rainbow Day #FindARainbowDay April 3. World Party Day #WorldPartyDay April 4. Hug a Newsperson Day #HugANewsperson April 5. Walk to Work Day #WalktoWorkDay April 6. National Carbonara Day #NationalCarbonaraDay April 7. […]
Read it →America’s Credit Unions’ (formerly Credit Union National Association or CUNA) Marketing & Business Development Council Conference in Las Vegas was another well-done event. For us, it was a chance to meet current clients, meet new people, break bread together, have a few beverages, go to the Sphere for Postcards from Earth, and much more. One […]
Read it →In the labyrinth of marketing negotiations, event and venue sponsorships often stand as the most dynamic and impactful initiatives. These sponsorships are the glue that cements relationships between large-scale events and local establishments, like credit unions. But how can credit union marketers leverage these sponsorship opportunities to the fullest? In this comprehensive view, tailored for […]
Read it →In a marketing landscape that’s continuously evolving, the deprecation of third-party cookies has emerged as a seismic shift that beckons a truly tectonic overhaul for digital strategies worldwide. If you’re a marketer, website owner, digital strategist, or part of the credit union marketing sphere, this unfolding narrative isn’t news but a daunting reality that demands […]
Read it →Digital presence and digital advertising have become critical components of a successful marketing strategy, and credit unions need to harness the power of digital to attract and engage members. Choosing the right digital marketing agency is a critical decision that can significantly contribute to your credit union’s success. Here are some essential steps to guide […]
Read it →In the landscape of digital advertising, transparency and trust are paramount. Advertisers, consumers, and platforms alike seek assurance that the ads they encounter are legitimate, safe, and aligned with ethical standards. Google, as the leading digital advertising platform, has implemented an “identity verification program” to enhance transparency and protect users. Why Google Identity Verification? The […]
Read it →In the bustling financial marketplace, credit unions face the unique challenge of balancing community engagement with an increasingly digital audience. Local SEO (Search Engine Optimization) is the compass that guides potential members to your digital doorstep. By casting a spotlight on your credit union in the online sphere, you can enhance your community presence and […]
Read it →The need to implement enhanced conversions is more important now than ever in 2024. Google announced in 2023, that Google Chrome’s third-party cookie tracking will be diminishing starting in Q1 2024 and completely removing third-party tracking in Q3 2024. As Google Chrome’s user base continues to grow year over year, more businesses are relying on […]
Read it →Going to Las Vegas is many things to many people, but for us, it’s an opportunity to indulge in food and beverage. Food is in our name, and we love to break bread with our partners whenever the opportunity presents itself. So, here is a list of places we recommend (in no particular order) that […]
Read it →Credit unions are a vital part of the financial industry, providing a more personalized and community-focused alternative to traditional banks. However, with the rise of online banking and fintech companies, credit unions are facing increased competition and the need to adapt to a digital landscape. This is where a credit union marketing agency can help. […]
Read it →In today’s connected world, a robust online presence is crucial for any business, including credit unions. There is a perception that still permeates the general public that with a credit union you give up some ground on the tech stack in favor of better rates, etc. Which is why I believe CU’s still spend so […]
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