Honest, useful writing on digital marketing, performance, analytics, and the industries we serve. No gated PDFs, no thought-leadership theater — just the things we have learned, written down for the people who can use them.
In September 2020, I was privileged to do a presentation for the Credit Union National Associations’ Marketing & Business Development conference. I was supposed to deliver this presentation in March 2020 in Orlando, FL to a live audience, but, COVID-19 happened. The presentation was about using digital marketing for business development with an emphasis on […]
Read it →Continuing with our series on Hashtag Holidays that are particularly appropriate for credit unions, but that you may not be familiar with, here are several national day, weeks and months you can use to give your social media a boost in April, May and June. Remember to be interesting and informative! April National One Cent […]
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Read it →While every day is a hashtag holiday and part of a special week or month, your credit union can’t post something on social media for all of them. So how do you choose? The golden rule of social media is to show others what you would want to see. In other words, be interesting, either […]
Read it →Trying to navigate the digital marketing landscape can be daunting, and credit unions seeking to navigate the digital marketing landscape can find themselves overwhelmed by all that’s out there. This blog post will provide guidance that will help you get started by addressing the following: Defining an Audience and Setting Goals When we get started […]
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