Honest, useful writing on digital marketing, performance, analytics, and the industries we serve. No gated PDFs, no thought-leadership theater — just the things we have learned, written down for the people who can use them.
Credit unions have long been known for their commitment to financial empowerment and community involvement. However, in recent years, they have faced challenges in reaching younger demographics, particularly those under the age of 45. With the rise of fintech solutions and changing consumer behaviors, credit unions must adapt their strategies to attract and retain this […]
Read it →Credit unions were moving as quickly as possible to migrate to GA4 before the Universal Analytics sunset on 7/1/23. For those credit unions using LoansPQ, switching to GA4 wasn’t as easy as simply implementing the GA4 tag. There are many steps to be taken in GA4 to get the data credit unions were used to […]
Read it →Not yet migrated to the new Google Analytics? You may have read articles or received emails about the changes in Google Analytics. If you are not familiar with what Google Analytics is and how it impacts your business, or have not taken the steps to start the Google Analytics 4 migration process, then this blog […]
Read it →Credit unions offer a unique banking experience that is tailored to meet the needs of their member-owners. In addition to providing a wide range of financial services, many credit unions also offer loan programs that can be used for a variety of purposes. By activating a paid search campaign, credit unions can make their loan […]
Read it →Credit unions have a unique position in the banking industry, offering customers personalized services, competitive rates, and lower fees. However, this also means that it can be difficult to stand out from the competition. Digital marketing offers credit unions an opportunity to reach their target market with a wide range of strategies and tactics. Let’s […]
Read it →Recently, Apple has progressively updated its privacy and tracking policies. With these updates come additional hardships for platforms such as Facebook, Google, and Microsoft when it comes to advertisement tracking. One notable change to Apple’s user privacy and tracking came with the iOS 14.5 update which brought App Tracking Transparency (ATT) along with it. This […]
Read it →Apple recently released iOS 15, which had multiple updates to its privacy and tracking policies in an attempt to protect users’ information. “Privacy has been central to our work at Apple from the very beginning,” said Craig Federighi, Apple’s senior vice president of Software Engineering. These updates will have a lasting impact on marketing strategies […]
Read it →User-generated content (UGC) is becoming more prominent. You’ve likely seen a company or brand post content directly from their consumers onto their social media accounts. According to neonbrand, 25% of the search results for the world’s biggest brands are linked to user-generated content. Utilizing user-generated content can provide first-hand testimonies from consumers of your brand […]
Read it →When it comes to social media, everyone wants a piece of the action. A presence on social media offers valuable communication with consumers, and heaps of credibility to a business’s image. However, growing a business on social media isn’t a walk in the park. It takes careful planning, creative content creation, and lots of nurturing. […]
Read it →By now, everybody knows remote work is having a huge moment. Employees have headed for the hills, and many of them are there to stay. Why? Because it works! At Egg to Apples, remote work is nothing new. We have been operating remotely for over six years so we already knew the challenges–and more importantly–the […]
Read it →Making cocktails at home can be intimidating. Whether it’s the daunting task of stocking the bar or the necessary upkeep of replenishing the perishable items (citrus, ice, etc), most prefer to stick with their local bars when they’re looking for a cocktail. 2020, however, made bar hopping a near-impossible task as the year went on, […]
Read it →You may not realize, but Thanksgiving marks the beginning of “cocktail season” for many. Some people have holiday get-togethers throughout the winter, and of course, there are the family meals, the Black Friday shopping trips and the grandiose holiday meals. But 2020 is here, and there is a lingering pandemic in the shadow of a […]
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