Honest, useful writing on digital marketing, performance, analytics, and the industries we serve. No gated PDFs, no thought-leadership theater — just the things we have learned, written down for the people who can use them.
If your credit union is already running paid social media advertising, then you are ahead of the curve. But running paid social ads and running a paid social strategy are two very different things. Many credit unions are boosting posts, spending budget on broad audiences, and hoping for the best, without a clear path from […]
Read it →In this article, we showcase Kristin Llewelyn’s The Sponsorship Company and e2a’s work helping financial institutions make the most of their sponsorships. She’s a friend of e2a going back to her days at Boeing Employee’s Credit Union. How to Turn Credit Union Sponsorships Into Growth One of the biggest gaps in credit union sponsorships is […]
Read it →Looking at the rest of the year, auto industry analysts point to slightly lower, but still healthy auto sales market. 2025 ended stronger than expected, and major forecasters like Cox Automotive project the following for the remainder of 2026 (as of 3/26/26): What are the drivers of 2026 auto sales forecast? Many factors are driving […]
Read it →We’re back again, and this time the 2026 ACU Marketing, PR & Development Council Conference is at Aurora, CO at the Gaylord Rockies Resort and Conference Center (“GRRCC”). This list is a work in progress as we get recommendations from friends in the Denver area so come back until the list is final. The list […]
Read it →What Are Long Tail Keywords? Long tail keywords are multi-word search queries that tend to be lower funnel. These keywords are highly specific and tend to drive relatively low search volumes, but, can be very efficient and profitable. An analysis of queries with 3 or more words over the span of 12 months showed these […]
Read it →Updated 2/18/26 Credit unions face many unique challenges. CUs must compete with larger financial institutions while maintaining their community-focused values. Digital marketing offers a solution. It allows credit unions to reach their members and potential members in a highly targeted and efficient manner. While maintaining compliance! We’ll briefly explore digital marketing for credit unions. It […]
Read it →The 2025 edition of America’s Credit Unions Marketing, PR, and Development Council Conference happens in Austin, TX (March 23 – 26, 2025), and we’re excited to be a sponsor the Diamond Award cocktail reception again! Like last year, we’re not going to hit you over the head with sales pitches about why you’ll enjoy working […]
Read it →***Updated 4/13/26 with a link to 2026 auto sales outlook*** 2025 Auto Sales Outlook: What Financial Marketers Need to Know For credit unions and financial marketers, keeping an eye on emerging trends is essential for staying competitive. Looking ahead, the auto sales landscape in 2025 promises both challenges and opportunities. With shifting consumer behaviors, advancements […]
Read it →Awareness Months: Weekly Observances: Specific Days with Hashtags: Tips for Using Hashtags: This list is not exhaustive, and there may be other relevant hashtags depending on your specific industry, location, and audience. Always do your own research to find the best hashtags for your content.
Read it →Reddit, the self-proclaimed “front page of the internet,” boasts a massive and diverse user base, making it an attractive platform for digital marketers seeking to reach new audiences. But with its unique culture and community-driven ethos, advertising on Reddit requires a different approach than other social media platforms. This comprehensive guide delves deep into the […]
Read it →In the ever-evolving world of digital marketing, staying ahead of the curve is paramount. With audiences scattered across various platforms and bombarded with countless ads, finding efficient ways to target potential customers is crucial. Enter lookalike modeling, a powerful technique that leverages the power of machine learning to unlock new customer potential and drive campaign success.
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